Connect With Me
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
That’s why we decided to take all the pain and suffering out of infographic creation. Seriously — don’t give up just yet. You, too, can create infographics that are professional-looking, high-quality, and completed in under an hour. I’m going to prove it. First things first:
CHECK THIS OUT:http://bit.ly/2m6bBCj
Then, all you have to do is provide the content to use inside them. Easy as that. In fact, I’m going to show you just how easy it is to make your own infographic by demonstrating with one of our 15 infographic templates in PowerPoint (pictured above). Then, I’ll explain exactly what I did so you get a sense of how easy it really is.
Want to watch and listen to the instructions as you read the steps below? Check out the video below:
Infographics don’t sell themselves on design alone. You need to deliver “info” that’s just as compelling as the “graphic,” and to do that, you need to know the audience your infographic intends to reach.
According to Harvard Business Review, there are five possible audiences that can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive. Start by comparing your infographic’s ideal reader with one of these five audiences — which one applies to your reader?
When thinking about the data you want to visualize, let the five audiences above dictate how advanced your data will be. A “novice” audience, for example, might need data whose meaning is more obvious at first blush. An “expert” might be more interested in getting into the weeds of your numbers and posing theories around them. An “executive” has more in common with a novice audience in that they only have time for the simplest or most critical information, and the affect it’ll have on the business.
Using the audience you’ve chosen above, your next step is to organize all the content and data you’ll use in the infographic. You can either collect third-party data or use your own original data. If you use third-party data, just be sure you properly cite your sources — just like in any other good piece of content.
When collecting your data, make sure you know what story you want to tell through this information. Data for the sake of data won’t add value to your infographic at all.
Compelling data needs to be “comprehensive” enough to give your readers proper context around the data you’re presenting. For example, a spike in website traffic from one month to the next doesn’t mean much — until, say, you reveal that traffic was on a steady decline over the previous three months. Suddenly you have a story of how you were able to reverse a downward trend.
To keep your infographic uncluttered by a ton of different source URLs, a great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site. You can also list the individual stats used in your infographic, and their sources — such as the landing page to the full offer on which you’re basing this free infographic. I’ll show you what this citation looks like in a minute.
That way, your infographic looks clean and professional, yet people will still be able to access the sources no matter where the infographic gets shared or embedded. It may also even drive visitors back to your site.
Your next step is to choose an infographic template appropriate for representing that data. The important thing is to choose a template that specifically works for the type of data set/content you want to present. As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose whichever template you’d like.
Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic. Here are some basic ideas for choosing an infographic template that suits the story you want your data to tell:
For the sake of time (remember, our mission is to create an infographic in under an hour), I’m going to create an infographic based on a compilation of steps and best practices we’ve put together in our new guide, How to Run an Inbound Marketing Campaign in 2018. For this, I’ve picked the “World’s Greatest Timeline” infographic template from our collection of infographic templates, which is helpful for my data set since it outlines each step of the campaign creation process in order.
The timeline infographic template is pictured below, and full of opportunities to make it your own:
Obviously, this is the most time-consuming part — but it’s also the most fun. Simply come up with a catchy title, plug in your data/content, and adjust your font sizes and formatting. Feel free to switch up the graphics and colors, too, so they’re relevant to your brand and the data you’re providing. For other templates, you can use the simple graphs and charts provided by PowerPoint to create things like the bar graph or the pie chart. (Note: Download our free infographic templates for a cheat sheet for using PowerPoint’s various features and tools.)
To customize the look of the infographic even more, you might add or change up the colors or font styles.
Finally, I included a link to my source (which can be found here), as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites — which is definitely something you want, since one of the main benefits of creating infographics is their shareability.
That’s it! This whole thing took me under an hour to put together — much shorter than it would’ve taken me if I’d started from scratch (not to mention more professional looking … and less expensive than hiring a designer). Here it is:
CHECK THIS OUT:http://bit.ly/2m6bBCj
The only thing left to do is to publish and promote your awesome new infographic. As I mentioned earlier, we recommend using your blog to publish it (including your list of sources), including a Pinterest button for visitors to easily “pin” your infographic on Pinterest, and create and add an embed code for visitors to share it on their own websites and blogs, as we did above.
Want more? Read How to Create Top-Notch Visual Content in PowerPoint [Tutorial].
Originally published Sep 10, 2019 1:00:00 PM, updated September 10 2019
CHECK THIS OUT:http://bit.ly/2m6bBCj
Here are easy tips to help you design beautiful landing pages that inspire people to buy your products or subscribe to your list.
Landing pages are valuable marketing channels that can benefit any type of business. Whether you want to grow your list (through a giveaway or product pre-sale, perhaps) or sell more stuff (by highlighting special offers or showcasing your newest items), landing pages are a great way to nurture new customers, educate people about your products, and drive conversions.
Unlike a website’s homepage—which is typically designed to provide a general overview of a business—landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal. When you set up landing pages for unique campaigns, audiences, events, or promotions, you can provide people with a clear, direct call to action and make it easy for them to buy your products or sign up for your list.
Landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal.
With Mailchimp, you can plan, design, and track as many landing pages as you need to reach your customers—in the same place you manage all of our other marketing. Our intuitive drag-and-drop editor makes building your pages a breeze, and each page you create is mobile friendly, so they’ll look great from any device. Plus, they’re absolutely free.
Before you get started, you’ll need to determine the goal of your landing page. Mailchimp makes that part easy by giving you two templates to choose from: signup page and product page. A signup page is designed to help you grow your list, while a product page is for advertising your business and selling stuff from your store.
Increase the relevance of your landing pages—and get more conversions—by being mindful of who your audience is and the message you’re trying to convey. No 2 customers are the same, so instead of using generic landing page messaging and giving everyone the exact same experience, try creating several different landing pages, each targeting a specific portion of your audience.
If you operate a clothing business, for example, you could build several different landing pages with content tailored to customers who live in a specific part of the country. One page might promote swimwear to folks in warmer areas, while another page might be used to showcase your winter collection to people who live in colder climates. Or, you might create a specific landing page to share on social media to drive new list signups, and another that you only link to from an email campaign to your VIP customers that highlights certain products and helps you generate sales.
Try creating several different landing pages, each targeting a specific portion of your audience.
You can access a searchable Giphy library though our flexible Content Manager, and if you connect your store, we’ll even pull in your product images automatically. In just a few clicks, you can include pictures that show off your latest products or add an eye-catching background image to grab the attention of your customers. And if you need a little help finding the perfect image for your landing page, check out resources like Unsplash and Pexels.
Landing pages, especially those designed to help you sell more stuff, give you a great opportunity to highlight a specific item and tell your customers why they’ve gotta have it. Include descriptive product information, and don’t forget to expand on important product specs, like sizing or dimensions. Tell your customers what makes your products—and your business—unique. Remember: storytelling often leads to conversion.
Do you ever read reviews about a business or a product before making your final decision? If so, you already know that online reviews can directly impact a business—shoppers care what other shoppers think. In fact, according to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations.
85% of consumers trust online reviews as much as personal recommendations.
Take advantage of the positive feedback you’ve received from your customers by including their testimonials directly on your landing page. Not only can their comments help you advertise your business or products, they might also be the final nudge a potential customer needs before making their final decision to buy.
Coupons and promo codes are some of the most effective tools for driving sales. In fact, according to a recent survey, 57% of consumers say that businesses that offer special deals for returning customers stand out from the competition. So as you’re building landing pages for your business, consider including unique coupon codes or other offers as an extra incentive for your customers. Each landing page can be targeted to a specific audience—and be independent of your site, store, or other marketing—so it’s easy to advertise an incentive to a small portion of your audience without affecting any of your other promotions or marketing strategies.
Advertise an incentive to a small portion of your audience without affecting any of your other promotions or marketing strategies.
Once you’ve designed and published your landing page, it’s time to start promoting it to your audience. You can share your customizable landing page URL as frequently (or infrequently) as you’d like, so consider the purpose of the page and then determine which of your other marketing channels can help you reach your goals. And since every landing page you create in Mailchimp is mobile friendly right out of the box, it’ll look great for everyone, no matter how they’re accessing your page.
For example, if you want to grow your list, maybe you’ll decide to drive traffic to your landing page from your Facebook page. Or, if your goal is to sell a new product, you might choose to include a link on your website or in your upcoming email campaign. Be strategic, and use your other marketing channels to your advantage.
Whether you’re using your landing page to help grow your list or sell more stuff, it’s important to have a plan in place for everyone that clicks your CTA. Mailchimp’s segmentation and marketing automation tools will help you stay in touch with new subscribers and returning customers alike, so you can provide personalized, relevant content and make everyone feel like a VIP.
You can keep the conversation going—and introduce folks to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page. Design and send personalized order confirmations, invoices, and other customer notification emails to people that make a purchase. Or, automatically follow up with buyers to thank them for their purchase, provide helpful product information, or ask for feedback about their experience.
Keep the conversation going—and introduce folks to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page.
Landing pages are a great way to connect with your audience and drive conversions, and with these tips—and our helpful tutorial article—you’ll have everything you need to create pages that get more clicks, more signups, and more sales for your business.
“I Want To Give You My
List Building Website…
(Yes, the Same Website that Spits Out 67 Leads Daily!)
window.dataLayer = window.dataLayer || ;
gtag(‘js’, new Date());
Connect With Me