Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
That’s why we decided to take all the pain and suffering out of infographic creation. Seriously — don’t give up just yet. You, too, can create infographics that are professional-looking, high-quality, and completed in under an hour. I’m going to prove it. First things first:
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Then, all you have to do is provide the content to use inside them. Easy as that. In fact, I’m going to show you just how easy it is to make your own infographic by demonstrating with one of our 15 infographic templates in PowerPoint (pictured above). Then, I’ll explain exactly what I did so you get a sense of how easy it really is.
Want to watch and listen to the instructions as you read the steps below? Check out the video below:
How to Make an Infographic
- Identify the audience for your infographic.
- Collect your content and relevant data.
- Choose your desired infographic template.
- Download your template to PowerPoint.
- Customize your infographic.
- Include a footer with your sources and logo.
- Add an embed code and Pinterest button, and publish it.
1. Identify the audience for your infographic.
Infographics don’t sell themselves on design alone. You need to deliver “info” that’s just as compelling as the “graphic,” and to do that, you need to know the audience your infographic intends to reach.
According to Harvard Business Review, there are five possible audiences that can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive. Start by comparing your infographic’s ideal reader with one of these five audiences — which one applies to your reader?
When thinking about the data you want to visualize, let the five audiences above dictate how advanced your data will be. A “novice” audience, for example, might need data whose meaning is more obvious at first blush. An “expert” might be more interested in getting into the weeds of your numbers and posing theories around them. An “executive” has more in common with a novice audience in that they only have time for the simplest or most critical information, and the affect it’ll have on the business.
2. Collect your content and relevant data
Using the audience you’ve chosen above, your next step is to organize all the content and data you’ll use in the infographic. You can either collect third-party data or use your own original data. If you use third-party data, just be sure you properly cite your sources — just like in any other good piece of content.
Organizing Your Data
When collecting your data, make sure you know what story you want to tell through this information. Data for the sake of data won’t add value to your infographic at all.
Compelling data needs to be “comprehensive” enough to give your readers proper context around the data you’re presenting. For example, a spike in website traffic from one month to the next doesn’t mean much — until, say, you reveal that traffic was on a steady decline over the previous three months. Suddenly you have a story of how you were able to reverse a downward trend.
Citing Your Sources
To keep your infographic uncluttered by a ton of different source URLs, a great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site. You can also list the individual stats used in your infographic, and their sources — such as the landing page to the full offer on which you’re basing this free infographic. I’ll show you what this citation looks like in a minute.
That way, your infographic looks clean and professional, yet people will still be able to access the sources no matter where the infographic gets shared or embedded. It may also even drive visitors back to your site.
3. Choose your desired infographic template.
Your next step is to choose an infographic template appropriate for representing that data. The important thing is to choose a template that specifically works for the type of data set/content you want to present. As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose whichever template you’d like.
Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic. Here are some basic ideas for choosing an infographic template that suits the story you want your data to tell:
- Side-by-side comparison infographic: This infographic design can help prove the advantage of one concept over another, or simply explain the differences between two competing entities.
- Flowchart infographic: This design is perfect for presenting a new workflow for your organization, or how a linear or cyclical process works across your industry.
- Timeline infographic: This design can tell a chronological story, or history, of a business, industry, product, or concept.
- Graph-based infographic: This design is suitable for content creators publishing a high volume of data and statistical information, making it a good fit for expert-level audiences, too.
- Image-heavy infographic: This design caters to content creators who are trying to reveal trends and information from shapes, designs, or photography — rather than just numbers and figures.
4. Download your template to PowerPoint.
For the sake of time (remember, our mission is to create an infographic in under an hour), I’m going to create an infographic based on a compilation of steps and best practices we’ve put together in our new guide, How to Run an Inbound Marketing Campaign in 2018. For this, I’ve picked the “World’s Greatest Timeline” infographic template from our collection of infographic templates, which is helpful for my data set since it outlines each step of the campaign creation process in order.
The timeline infographic template is pictured below, and full of opportunities to make it your own:
Obviously, this is the most time-consuming part — but it’s also the most fun. Simply come up with a catchy title, plug in your data/content, and adjust your font sizes and formatting. Feel free to switch up the graphics and colors, too, so they’re relevant to your brand and the data you’re providing. For other templates, you can use the simple graphs and charts provided by PowerPoint to create things like the bar graph or the pie chart. (Note: Download our free infographic templates for a cheat sheet for using PowerPoint’s various features and tools.)
To customize the look of the infographic even more, you might add or change up the colors or font styles.
6. Include a footer with your sources and logo.
Finally, I included a link to my source (which can be found here), as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites — which is definitely something you want, since one of the main benefits of creating infographics is their shareability.
That’s it! This whole thing took me under an hour to put together — much shorter than it would’ve taken me if I’d started from scratch (not to mention more professional looking … and less expensive than hiring a designer). Here it is:
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Share This Image On Your Site
7. Add embed code and a Pinterest button, and publish it.
The only thing left to do is to publish and promote your awesome new infographic. As I mentioned earlier, we recommend using your blog to publish it (including your list of sources), including a Pinterest button for visitors to easily “pin” your infographic on Pinterest, and create and add an embed code for visitors to share it on their own websites and blogs, as we did above.
Want more? Read How to Create Top-Notch Visual Content in PowerPoint [Tutorial].
Originally published Sep 10, 2019 1:00:00 PM, updated September 10 2019
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As explained previously, you will be choosing a business to work with, and will then be giving away free reports on behalf of that business.
These free reports help the business get more customers, and that is why they pay you to help give them to as many people as possible.
So the first step is to go to your Paid Social Media Jobs members area and click on the ‘Product’ link in the main menu.
This will take you to the ‘JVZoo Product Categories’ section of our members area where we have a wide range of products all ready to promote.
We are constantly updating and adding more products to the members area so you will see new products here regularly.
For this example we are going to look at products in the “E-business and E-marketing” category.
Here we are on the ‘E-business and E-marketing’ category page where you can choose a product that you’d like to work with.
Let’s go ahead and select the product called ‘LandingPage Monkey’ for this example.
This will take you to the page where the product details, as well as the matching report, are placed.
Here you can see the preview of the sales page of the product and you can take a look at the actual sales page by clicking the button that says ‘View Sales Page’.
On this area, you can see the product price and the commission you will get when someone buys the product you promote.
It is very important that you know that JVZoo is a little different with Clickbank. In JVZoo, you will need to send a request and get approved before you can promote the products. You cannot promote a product which you are not approved by the seller.
To send a request, just click the button that says “Request”.
You will then be redirected to JVZoo page where you can send your request. Here you can write a message requesting for an approval or you can leave it blank and just click the “REQUEST AFFILIATE APPROVAL” button.
This where you will see your status. Some sellers automatically approve all request, but most cases, you will have to wait for their approval.
Once you are approved, go back to the product page on your Paid Social Media Jobs members area. When you scroll down the product page, you will see the ‘Promotion Tools’ section. This is where the whole process is briefly explained.
The report called ‘Landing Page Geek’ is the free report to give away on behalf of the ‘LandingPage Monkey’ product.
Each product we have in our Social Sale Rep members has a matching report all set to rebrand in order to promote the product that you have chosen to work with.
Once you’ve decided which product to work with, move on to Step 3 called ‘Create your rebranded report.
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JVZOO is a marketplace to sell digital products and services, and just like any other affiliate program, there is Affiliates and Sellers.
You need to create a JVZoo account because your unique JVZoo Affiliate ID will be used to giveaway the free report.
And each report you giveaway is automatically branded with your unique ID, so that every time someone clicks a link in that report, it is tracked to you.
When anyone clicks on one of the links in the free report, they are taken to the businesses website and when they buy something you get paid a commission.
This commission is typically $20 – $50, so it can quickly add up to a lot of money.
And don’t forget that with the powerful viral sharing technology in your Paid Social Media Jobs members account, you only need to give the free report to a few people in order to get hundreds of people to download it.
And as you start sharing multiple reports, it doesn’t take long for your earnings to start building up, so let’s get started.
The first step is to go to the JVZoo website, which you get to by going to http://www.jvzoo.com. If you already have a JVZoo account then you can skip this step and move on to step 2 in the Training section of your members area.
Once you are on the JVZoo home page you need to click on the ‘Free Sign Up’ link in the top right corner of the page.
This will take you to the signup form.
You then need to fill in this form with all of your basic contact information.
Make sure you enter all of your details correctly here because JVZoo needs to have all of your correct information in order to pay you.
After you clicked the Register Button, JVZoo will then send you an email with the verification link. Click the link to finish your registration.
Once you click the verification link, you can now use your login info to enter the JVZoo site.
When you’re logged in, you will then see a Welcome page where you will be asked to add your personal and payment information before you get started.
Once you have finished creating your JVZoo account, move on to Step 2 in the Training section of your members area called ‘Choose a product to promote’
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9 Landing Page Design Tips to Improve Conversion
Here are easy tips to help you design beautiful landing pages that inspire people to buy your products or subscribe to your list.
Landing pages are valuable marketing channels that can benefit any type of business. Whether you want to grow your list (through a giveaway or product pre-sale, perhaps) or sell more stuff (by highlighting special offers or showcasing your newest items), landing pages are a great way to nurture new customers, educate people about your products, and drive conversions.
Unlike a website’s homepage—which is typically designed to provide a general overview of a business—landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal. When you set up landing pages for unique campaigns, audiences, events, or promotions, you can provide people with a clear, direct call to action and make it easy for them to buy your products or sign up for your list.
Landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal.
With Mailchimp, you can plan, design, and track as many landing pages as you need to reach your customers—in the same place you manage all of our other marketing. Our intuitive drag-and-drop editor makes building your pages a breeze, and each page you create is mobile friendly, so they’ll look great from any device. Plus, they’re absolutely free.
Determine your goal
Before you get started, you’ll need to determine the goal of your landing page. Mailchimp makes that part easy by giving you two templates to choose from: signup page and product page. A signup page is designed to help you grow your list, while a product page is for advertising your business and selling stuff from your store.
Consider your audience
Increase the relevance of your landing pages—and get more conversions—by being mindful of who your audience is and the message you’re trying to convey. No 2 customers are the same, so instead of using generic landing page messaging and giving everyone the exact same experience, try creating several different landing pages, each targeting a specific portion of your audience.
If you operate a clothing business, for example, you could build several different landing pages with content tailored to customers who live in a specific part of the country. One page might promote swimwear to folks in warmer areas, while another page might be used to showcase your winter collection to people who live in colder climates. Or, you might create a specific landing page to share on social media to drive new list signups, and another that you only link to from an email campaign to your VIP customers that highlights certain products and helps you generate sales.
Try creating several different landing pages, each targeting a specific portion of your audience.
Write compelling copy
- Headline: Write a headline that grabs the attention of your visitors from the moment they reach the page.
- Body: Your message should be simple, informative, and to the point. If you’re promoting a sale, make sure you instill a sense of urgency in your copy. Or, if you’re collecting email addresses from your customers, be straightforward about why you’re asking for their information and what future communication they can expect to receive from you.
- Call To Action (CTA): Keep your CTA clear and actionable. Think about which stage of buying your customers are in, and then tailor your CTA accordingly. Need some inspiration? Check out these real-life examples.
- Footer: Include your contact information so customers won’t have any trouble getting in touch with you if they have a question or concern.
Use beautiful images
You can access a searchable Giphy library though our flexible Content Manager, and if you connect your store, we’ll even pull in your product images automatically. In just a few clicks, you can include pictures that show off your latest products or add an eye-catching background image to grab the attention of your customers. And if you need a little help finding the perfect image for your landing page, check out resources like Unsplash and Pexels.
Include detailed product information
Landing pages, especially those designed to help you sell more stuff, give you a great opportunity to highlight a specific item and tell your customers why they’ve gotta have it. Include descriptive product information, and don’t forget to expand on important product specs, like sizing or dimensions. Tell your customers what makes your products—and your business—unique. Remember: storytelling often leads to conversion.
Build trust with reviews
Do you ever read reviews about a business or a product before making your final decision? If so, you already know that online reviews can directly impact a business—shoppers care what other shoppers think. In fact, according to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations.
85% of consumers trust online reviews as much as personal recommendations.
Take advantage of the positive feedback you’ve received from your customers by including their testimonials directly on your landing page. Not only can their comments help you advertise your business or products, they might also be the final nudge a potential customer needs before making their final decision to buy.
Incorporate promo codes or discounts
Coupons and promo codes are some of the most effective tools for driving sales. In fact, according to a recent survey, 57% of consumers say that businesses that offer special deals for returning customers stand out from the competition. So as you’re building landing pages for your business, consider including unique coupon codes or other offers as an extra incentive for your customers. Each landing page can be targeted to a specific audience—and be independent of your site, store, or other marketing—so it’s easy to advertise an incentive to a small portion of your audience without affecting any of your other promotions or marketing strategies.
Advertise an incentive to a small portion of your audience without affecting any of your other promotions or marketing strategies.
Share your page
Once you’ve designed and published your landing page, it’s time to start promoting it to your audience. You can share your customizable landing page URL as frequently (or infrequently) as you’d like, so consider the purpose of the page and then determine which of your other marketing channels can help you reach your goals. And since every landing page you create in Mailchimp is mobile friendly right out of the box, it’ll look great for everyone, no matter how they’re accessing your page.
For example, if you want to grow your list, maybe you’ll decide to drive traffic to your landing page from your Facebook page. Or, if your goal is to sell a new product, you might choose to include a link on your website or in your upcoming email campaign. Be strategic, and use your other marketing channels to your advantage.
Have a plan for new customers and subscribers
Whether you’re using your landing page to help grow your list or sell more stuff, it’s important to have a plan in place for everyone that clicks your CTA. Mailchimp’s segmentation and marketing automation tools will help you stay in touch with new subscribers and returning customers alike, so you can provide personalized, relevant content and make everyone feel like a VIP.
You can keep the conversation going—and introduce folks to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page. Design and send personalized order confirmations, invoices, and other customer notification emails to people that make a purchase. Or, automatically follow up with buyers to thank them for their purchase, provide helpful product information, or ask for feedback about their experience.
Keep the conversation going—and introduce folks to your business—with an automated welcome series that goes out to everyone who signs up through a specific landing page.
Landing pages are a great way to connect with your audience and drive conversions, and with these tips—and our helpful tutorial article—you’ll have everything you need to create pages that get more clicks, more signups, and more sales for your business.