Building your website can take countless hours and cost thousands of dollars.
And when you need to add new pages to your site, you’ll be stuck working with a clunky website editor. Or, you’ll be forced to hire a professional designer to do it for you.
Not anymore. Now, you can build beautiful landing pages in just a few minutes without hiring a professional designer — with the ALL NEW AWeber Landing Page Builder. It’s never been faster to create visually-stunning landing pages for your small business!
“The magic of our landing pages is the simplicity of it. Each landing page template is beautiful, effective, and super easy to use. It extends our email marketing software in a very natural way,” says Chris Vasquez, AWeber’s director of product.
Here’s how AWeber’s landing page builder will make it easier than ever to grow your email list:
You don’t need coding or technical skills. Use the drag & drop builder to add images, update text, and customize your design.
Get professionally designed templates that look great on any device. Choose from a gallery of responsive landing page templates.
You don’t need a website. Build unlimited landing pages without ever creating a website.
Use the AWeber image gallery to store both the landing pages and email images. Need to use the same image in your email and landing page? Just upload the image once, and you can access it again and again. You even get a library of free stock images!
It seamlessly integrates with your AWeber account. Anyone who completes your landing page joins your AWeber email list automatically — no extra setup required.
Grow your email list quickly. AWeber’s design team created these templates with one goal in mind — convert more of your visitors into email subscribers.
It’s free with your AWeber account. Every AWeber customer gets full access to AWeber’s landing page builder for free.
Whether you are just starting a new business or need to grow your audience, the AWeber Landing Page Builder is the powerfully-simple way to create awesome-looking landing pages that will grow your audience while making your business look great.
Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA.
Founder Trisha Novotny knew she needed to change her business strategy. Her audience was in crisis, overwhelmed, and scared. And it left her wondering how best to help them get through the pandemic.
So she stopped working on her new product and told her writers to drop their current projects. Instead, they would focus all their efforts on helping moms facing the new challenges of parenting with social distancing and shelter in place orders.
She launched a daily live streaming show for moms, and a new Facebook group focused on helping moms survive school closures during COVID-19.
The new show and Facebook community are helping Novotny grow an engaged email list of subscribers who know, like, and trust her.
Here’s how Novotny did it.
The 4 steps Novotny took to change her strategy, help moms, and grow her email list
Step 1: Reevaluate your business goals and strategy.
COVID-19 had an immediate effect on 24/7 Mom’s business strategy. Their audience of moms now faces new challenges, like educating their kids at home and practicing social distancing.
Novotny met with her team and changed every team members’ priorities and created a new content plan.
“I had to completely start changing our editorial. I met with my writers. Everything they had written and scheduled is sitting on hold right now. They had to write new stuff,” says Novotny.
Novotny also had to shift priorities for a new product she had already launched and was in the midst of promoting. On March 16, 2020, 24/7 Moms began promoting “30 Bags in 30 Days” a declutter challenge with the goal of removing 30 bags worth of household clutter within a 30–day time frame from your home.
“As people were signing up that first day, we got the big announcement in our state that schools were shutting down. Nobody is going to do ‘30 Bags in 30 Days’ with their kids home with no money, losing their jobs, having to work at home,” said Novotny.
Step 2: Find a way to give your audience immense value.
The very next morning, rather than working on created news products, Novotny went back to streaming live on social platforms. She knew her audience needed help. “I told my audience, ‘Hey, we’re going to survive this together. These are my tips for you to survive,’” says Novotny.
Now was not the time to sell products her audience couldn’t afford to buy. Instead, Novotny focused on growing her list of subscribers.
Moms could not get enough of the new content. Within days, the Facebook group School Closure Survival for Moms had over 1,900 active moms and the Facebook live show Mommin it Daily had over 2000 views of their first episode.
Step 3: Grow your email list with free lead magnets that give even more value.
Novotny has always focused on providing Moms with the tools they need to be equipped, inspired, and connected. So each daily live stream, post on the Facebook group, or page on her website also includes a link to a landing page to sign up for a free printable lead magnet. The free printables are related to the topic of the day and provide additional tips, fun activities, and easy to follow steps. These free lead magnets give moms a reason to subscribe to her list, builds trust with her audience, and can even help increase email engagement.
Social Media Platforms
For 24/7 Moms, a big push is migrating their social followers to sign up for their email content.
“We don’t own the followers on Facebook, Twitter, and Pinterest. We’re trying to convert those over to AWeber because we own our email lists. It’s getting harder and harder to build those social media platforms because they want your money. So our goal right now is to push people over to our email list. We made a mistake years ago of not building our email list,” says Novotny.
On all social media platforms, 24/7 Moms now have signup forms that link to a landing page to collect contact information.
When someone clicks on the “Sign up” button, they visit this landing page that Novotny created with the AWeber Landing Page Builder.
Live Streaming Shows
24/7 Moms is always giving value to their audience. During her live streaming show, Novotny would reference a free printable that’s relevant and related to the topic of the day. She would include a link to an AWeber landing page for moms to enter their email to get the free printable.
“On my Mommin it Daily show, if I’m talking about menu planning, I would give them free menu planners and free recipes of meals that they can create. Or if I were talking about chores, I’ll give them chore charts and lists of age-appropriate chores. When it was Easter, I was giving them Easter egg hunt ideas and scavenger hunt printables. I use AWeber to deliver all of the free printables,” says Novotny.
Here is the Easter printable landing page that 24/7 Moms used to grow their list and provide value to their audience.
One of 24/7 Moms’ biggest regrets was not collecting emails for all the past years they have been doing product giveaways.
They recently connected their Rafflecopter integration with AWeber. Rafflecopter is a tool that makes it super easy to run giveaway promotions on your website or social media.
“When the mom enters their name in a giveaway, Rafflecopter dumps that email over into AWeber. AWeber sends them an automated ‘welcome to my tribe’ email. And now you’re in my email loop and also entered into the giveaway. When the giveaway ends, Rafflecopter automatically chooses the winner. My giveaway department people reach out to the winner and have the product prize shipped out,” says Novotny.
Here’s the automated “welcome to my tribe” email a subscriber receives when they enter a giveaway or signs up to join the 24/7 Moms list.
Step 4: Deliver your lead magnets and share even more value with your audience in your emails.
Lead magnets are an awesome way to interact with your audience. 24/7 Moms makes sure every lead magnet over-delivers and delights her audience.
In each email, Novotry connects with her audience to reinforce the mission of 24/7 Moms, to explain how they can access more free content, and to explain what to expect in her weekly newsletter.
Then Novotry makes it super easy to make sure her audience receives the printable they requested. They can easily access by just clicking on the image in the email.
Moms are automatically added to Novotny’s weekly newsletter list when they sign up for a free printable. Every newsletter that 24/7 Moms sends provides inspiration and value.
Novotny’s strategy shift is helping her audience and also building an email list of followers who like and trust her.
“I’m looking for the future and building my list,” says Novotny.
AWeber makes it super easy to create your own lead magnet.
AWeber offers a free course to help you create your own lead magnet and kick start your list growth. By the end of the course, you’ll have launched the two most important list growth tools — your lead magnet and sign up form.
Anyone who’s ever gone on a health kick with the goal of losing a few pounds knows how tough it can be when your progress starts to plateau. It’s a common problem. Even when you start off strong, maintaining that momentum is a real challenge (especially when things like Oreo churros exist).
The same is true for growing your email list. Whether you’ve grown your list to 10, 100 or 1,000 subscribers, it can be hard to reach that next big goal. Don’t give up! Here are 10 easy ways to kickstart your email list growth.
1. Add a Sign-Up Form to Your Website or Blog
The first (and sometimes only) interaction you have with people may happen on your website or blog. If you don’t make the most of that opportunity, it may be the last.
Adding a sign-up form to your website or blog is an easy way to encourage your visitors to sign up to receive updates from you. Make sure you clearly communicate what your visitors will receive after signing up, how often they will receive communication from you, and then stick to your commitment.
2. Import a List of Subscribers
Did you know when you import an email list into AWeber, your subscribers no longer have to opt into your list again? If you have an email list with another provider, moving it to AWeber is worry-free. Besides, keeping all of your lists in one place takes the hassle out of list management.
3. Use the Atom App to Collect Subscribers in Person
You never know when you’ll run into someone who is interested in learning more about your business. That’s why you need the Atom mobile app so you can add people to your list anytime, anywhere. With Atom, you can even add new people without a wireless connection and then upload them to your list once you’re connected again.
4. Add a Sign-Up Form to Your Facebook Page
Take advantage of the traffic you get on your Facebook page and turn those followers into subscribers. Use our Facebook integration to add your sign up form to your Facebook page to give your followers an easy way of staying in touch with your business.
5. Use the New Facebook CTA Button
If you’re not yet taking advantage of Facebook’s call-to-action button, you could be missing out on lots of subscribers. You can use this button to encourage your fans and followers to sign up to your list. Here’s how you can publish a form through Facebook’s CTA button.
6. Run a Facebook Contest to Collect Subscribers
Contests are perfect for drumming up excitement and attracting new subscribers. Try running a contest with a valuable prize and short entry period, and don’t forget to promote it on your website and on social media. Heyo is a great tool for hosting contests.
7. Offer an Incentive like a Downloadable eBook or Whitepaper
Offering an incentive demonstrates your business’s value and gets you more subscribers – because let’s face it, people love free stuff! Incentives can be simple – like a free PDF checklist – or more complex – like an eBook or video series.
8. Offer Exclusive Access
Make your new subscribers feel like they’re VIP members of an exclusive club by offering them content that can’t be found anywhere else. Use an autoresponder email series to deliver exclusive content like step-by-step tutorials, unique ways your products or services can save time or money, or frequently asked questions about your business.
9. Collect Subscribers when People Sign Up for Events Online
Do you host regular events? When people sign up for your events online, use it as an opportunity to ask them to subscribe to your list, too. Tools like Eventbrite and Zapier are great ways to build your list while promoting your events.
10. Collect Email Addresses from Your Members
Do you offer a membership program to your audience? Inviting your members to sign up for regular updates is a great source for new subscribers. AWeber integrates with a number of membership sites, like Wishlist Member and MemberMouse, making it easy for you to collect email addresses from your members.
Start Growing Your List Now
Taking your email list to the next level doesn’t have to be a huge hurdle. Put these tips to work and watch the impact they have on your list’s growth.
What are you waiting for? Log in to your AWeber account today to start growing your list. Not an AWeber customer yet? Start your 30-day free trial today.
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